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What is digital marketing?

Digital marketing is all about marketing to people who are active and using the digital devices that operate on the internet. These can be computers, tablets, laptops and smartphones. Digital marketing utilizes search engines like Google, Bing, yahoo, emails, websites and all other social media platforms for promotion and marketing. The main aim is to reach out to more and more people on the digital platform.

What is the significance of a digital marketer?

A digital marketer is a specialist who works with clients to design an effective and result oriented marketing strategy for the digital audience for brand and business enhancement. If anyone is facing challenges in promoting and establishing their business, brand or company on the digital platform, then that entity should consult or take services from a digital marketer or agency.

How does a business benefit from digital marketing?

Digital marketing companies help you establish your brand’s or companies name in the digital spectrum. They identify your niche audience and mark your presence among these audiences. They help you establish a social media impression and also help you in SERP ranking across the search engines for the specific keywords.

What is a social media strategy?

Social media marketing is a very crucial part of digital marketing. Social media platforms like facebook, instagram, twitter, LinkedIn, Pinterest have user count in billions. This is also spread across the globe. You would find the correct audience for your brand across the different social media platforms. The digital marketer helps you identify the correct social media platform for your niche and products. It helps you gain followers and likes for your company and brand.

What is a SEO?

SEO is search engine optimization. It is the process due to which you get your website or blog rank in search engine result pages (SERP). If done professionally and correctly SEO can do wonders for your website traffic and sales.

Why is SEO important?

Almost all the traffic of the internet is generated on the search engines. So if your company’s website or blog is listed on the search engines top search pages, you would be getting the most traffic. More traffic means more clients and sales.

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