SEO (Search Engine Optimization) is an essential addition to your online content if you want more and more people to visit your website.
SEO regulates the traffic you receive for your online content by increasing the visibility of your account. This is because the algorithms on search engines like Google and Explorer.etc, rank your content on their page under specific keywords. Your content or website competes with millions of other content on similar topics.
Hence, optimizing your content and enriching it with proper keywords can result in your matter to be ranked higher in the searches. If they are ranked higher, higher is the chance of getting a wider audience range.
The aim of content creators is to get consumers for their content. There are additional benefits like sourcing remuneration through advertisements. However, if your content is not deemed fit by the algorithms, there is a minimal chance for you to find an audience. Your website may remain hidden among the thousands of content that do not find their place in the first page.
Why Is SEO Important?
Any search engine aims to provide the best experience to its consumers. The virtual world is saturated with content creators. For each topic, you are bound to find thousands of contents matching your related search. The quality of each content is determined by the internal algorithms of the search engines, which rank a particular content on various factors. Based on several factors, your website competes with the others to get listed in the top brackets. Hence, if the algorithm finds anything suspicious or dubious in its checking, the rank of the content goes lower.
Optimizing your content according to the search engine, you are more likely to be on the sunny side and reap more benefits. So all you have to do is optimize your article, right?
Yes. But the sad part is it not as easy as it sounds.
Why Is SEO Difficult To Decode?
The algorithm that ranks your content on search engines is well guarded to prevent its misuse by people. So the information you find on the internet or even this article, will be about weaving your way around some of the known loopholes that this AI has. It is only important to note that the AI continually learns and corrects its mistakes, thus making it a more complex system as time goes by. Therefore, you have to continuously match up to the algorithm to get ranked by it.
Another fact is competition. With the revolution in technology, the internet is no longer a luxury in industrialized countries. The platform is crowded with content creators. Every topic under the sky can be searched for, and in any language you prefer. All these add to the competition that you will be facing. You have to make sure that your content is better than the others to rise in the ladder. To just give an idea, searching for a random word say—trim, in Google search gives me 1,01,00,00,000 results in 0 .05 seconds. With only nine to ten results finding their place on page one, rest are sequentially arranged on the successive pages.
How To Rank Your Content
There are three ways about which you can go to get ranking for your content.
- The first way is the good and the conventional way of optimizing your content to get recognized by the AI. It is called white hat SEO. Here, your site is organically made to be ranked by enriching your content and adding the keywords. This shows you benefit in a long time and should be the preferred one.
- The second is the somewhat manipulative one. It is called the black hat SEO, where the creators themselves or the paid companies use the algorithm’s loopholes to get the site ranked on the search engines. This is a short time effect because the algorithm matches up eventually, and then it will lower the rank of your content subsequently. Further, it threatens your website’s credibility and gets it under the scanner.
- A rather intermediate of the two above is grey hat SEO. It is not entirely along the right lines, but not wrong either.
But why take the risk? If your content is good, then the following few steps will get you rank higher in the searches.
Moreover, there are many companies that will scam you in the pretext of providing rankings. Most of them use these black hats SEO to get you instant results but then backfires your website later.
What You Can Do?
Following some onsite and offsite optimization for your websites, you can rank up without an external agency.
Onsite refers to some changes and additions to the website and content you have created. It is basically, trimming and making your website better. Here are a few onsite SEO:
Your content should be the king. Better your content more is the chance for you to be ranked higher. Enrich your content with quality matter instead of just setting up keywords. The content should satisfy all the needs of the viewer so that they may feel browsing through your page worthwhile.
The viewers will prefer content that breaks down the matter and gives an intricate explanation about the sub-topics. Your content should be made with the target audience in your mind and the topic you deliver. Enhance your content with the help of pictures and graphics to convey the message.
There are keywords available for each topic. These keywords are the words that people usually search for while looking up on the search engines. Hence if you add them semantically in your content, the AI engines will rank in you in all those words. Hence, there lies a chance for you to appear on top of some searches.
In the end, it all comes down to the topic, and the audience group you are targeting. If it is a seasonal topic like—Best thanksgiving quotes, etc., your expected traffic will increase around the festive time. There are contents for a particular age group, e.g.,—dating tips. You are targeting a population of 20-40, and they add up to be the major users.
Hence, informative and user-friendly content will expand your chances very much.
The Title and Meta description:
The title of your content is the first thing that shows up when somebody searches for it. Hence, adding the targeted keyword into your title will help you to reach the audience a lot easier.
The description that follows the title gives a quick insight to what your content is about. People do carefully look into it while browsing. Hence, give a brief idea of the things you will be highlighting in the content.
This refers to the total number of people clicking on your link. A higher click infers that your website is more preferred by others. This will make the AI rank your site higher in the list and thus organically get more views.
It is common for content creators to inflate your views by repeatedly clicking the website to get high CTR.
Bounce Back Rate:
The time in which a person visiting your site reverts back to the original page is also accounted for by the AI.
It can happen due to various reasons. Maybe your content is not to their liking or because of the ads and pop-ups. But the algorithm takes note of it, and if your site repeatedly gets a bounce back, then your ranking may go down.
Hence, visiting a page, do not immediately go back. Browse through the page for at least 30 seconds before closing it. This prevents it from being registered as bounce back.
Improve the proficiency of the page by decreasing the loading time of your page. Make your website light weighted. This will increase the speed by which it will load. Remove any malicious links, error pages on your website. This will increase the credibility of the page and hence will be recognized by the AI.
Offsite refers to the entire extra bit you need to do from outside sourcing. It is to create credibility and increase the authenticity of the site. Here are ways of offsite SEO:
It is getting any reputed and recognized site to mention your website with a link or URL in their content. So that the AI will reach through those sites to yours through the links. So more the AI finds its way to your site in this way, the more credibility it gives to your website. If you get a link from a website, which itself gets a large number of backlinks, then you get the overall additive advantage.
But beware of malicious sites. These sites which source a large number of backlinks often end up in a mess if the site from which it is sourced is marked by the AI as unfit.
Another free way to create backlinks is to write a large number of articles on free websites and create a link in then to your actual website.
Hence quality matters more than quantity. Hence if you have a credible source, create backlinks with them.
So basically, the sites with a large number of backlinks often come under scanner by the AI. So there are risks for the site to be taken down by the search engines. Hence create a tier where your actual site is not directly linked to them. Your article must remain at the top, so it will get an additive benefit and will be risk-free.
Some sites provide you the service of SEO on basic payment. You can invest in them to get long time benefits. Some sites you can look up to are SEMrush, Ahrefs Keyword Explorer..etc. Google also provides you with Google Search Console, which is free of cost and helps you enhance your content.