What is SEO?
Search Engine Optimization or SEO is the process of growing the quantity and quality of website traffic by making it easier to navigate faster and user-friendly. It is done by increasing the visibility of the website/ web page to users of a web search engine. Search engine Optimization refers to the improvement of ‘organic’ results and excludes the purchase of paid placement and direct traffic. It targets different types of searches, including academic search, image search, video search, news search, and industry-specific vertical search engines.
In straightforward terms, SEO is a way to improve your website, so it appears closer to the top position in the search result of Google, Bing, Yahoo, or any other search engines.
You can say that SEO is a set of rules for optimizing your web page to achieve higher rankings in search engines’ organic results. It is considered a complete framework because the whole process has several guidelines, several stages, and a set of controls.
When you search for something on Google, the order by which the results are displayed on the search result page is based on complex algorithms. These algorithms take several factors into account before deciding which website or web page will be shown in the first place and which after that, etc.
When you optimize your website for search engines, it gives you an advantage over the non-optimized sites, and you increase your chances to rank higher. SEO differs from local search engine optimization. The latter focuses on optimizing business, while the former focuses on national and international searches.
Search engine optimization is significant for the success of any online business. Every webmaster should understand what SEO is, how it works, and the traffic potential.
The main stages of the Search Engine Optimization process:
As we now know, SEO is a framework within rules and procedures rather than a statistic process. For making it easy, SEO can be broken down into three main types.
The first stage in the Search Engine Optimization process is called technical SEO. Just like the name implies, it has nothing to do with the website’s content or any website promotion methods. Its work is to make the job of search engine crawlers easier. It has to do with the settings that you need to configure. If you get your technical SEO correct to, once, you may not have to deal with it ever again; but if you have problems with indexing ok rolling, it can negatively impact your ranking.
This is the second stage in the Search Engine Optimization process that has to do with the content and other elements that are found on a web page. The primary focus age SEO is to provide search engine crawlers, signals so that they can understand the context and meaning of your content.
Of course, the search engines do not read a page as humans do, so they look for signals to figure out what your web page is all about. At this stage, you will have to deal with SEO keywords, website structure, internal links, headings, title optimization, structured data markup, image SEO, and other techniques to send the right signals to the search engine. If you follow it correctly, on-page SEO can improve your blog or website’s usability and credibility. Can tenth Optimization is also a part of on-page SEO but is sometimes mentioned as content SEO.
The third stage of the Search Engine Optimization process is off-page or off-site SEO. You already know that you can do the changes to your website so that it ranks higher in the search engine results pages. Another way to improve your website’s ranking position is by using off-site SEO techniques. Off-site SEO is also known as link building, but website promotion is a better way to say because a proper way to promote a website involves many other techniques and methods than building links.
Why is off-page SEO important?
When uses the search for a query; the search engine algorithm tries to find the best pages that can satisfy the intent of the user. Pages that are best for the same appear to the first positions of the search result. One of the factors that influence the status of a web page in the results is the number of incoming links or backlinks.
Backlinks are a signal of trust. These links can significantly affect your ranking position, depending on where they are coming from. If they come from a well known and trusted site, your ranking will be positively affected. But, if they are paid links, link farms, links in article directories, or a result of the exchange, then your ranking will be negatively affected.
Getting links in this way is a violation of the guidelines by Google, and most probably, it will result in the Google penalty. Therefore your primary focus should not be on how to get links but on creating good quality content for your website. Good content will get you natural links and does give you high ranking and traffic.
Why Is SEO Important?
SEO marketing is all the more critical in today’s competitive market. All of us have used ch engines every day looking for answers to our questions and for solutions to our problems. Search engines serve millions of users every single day.
If you have your own blog, online store, or website, SEO can help you get targeted traffic from the search engines.
Search Engine Optimization is essential because:
- It is a result of an in-depth study that the majority of search engine uses ( more than 65%) are more likely to click on one of the top 5 suggestions in the search engine result page. In order to take advantage of this gain visitors to your website ( or customers to your online store,) your website needs to appear in the top position on the search engine’s result page.
- Search Engine Optimization (SEO) is not always about search engines, but good SEO practices can improve the usability of the website/ web page and the user experience as well.
- The users trust search engines, and therefore, having a presence in one of the top positions for the keywords the user is searching also increases the website’s trust.
- SEO is an excellent way for the social promotion of your website. People who find out your website through searching it on Google or Yahoo, are more likely to promote it on their Instagram, Twitter, Facebook, or other social media accounts.
- Search Engine Optimization is also significant for the smooth running of big websites. The websites with more than one can benefit from SEO in several direct and indirect ways. Its immediate benefit is the increase in search engine traffic and indirect when if it has a standard checklist to use before publishing the content on site.
- If two websites sell similar products, the search engine optimized website is more likely to have more customers and make more profits. In this way, SEO can put you ahead of the competition.
The best way to learn how SEO works:
The only best way to learn how Search Engine Optimization works are to practice it. Besides learning the different concepts and theories, you can find out if what you have learned professions, by applying the various SEO techniques on a website and then monitor your rankings. If you find that the rankings and organic traffic are increasing, this means that you are in the right direction, but if not, you will have to revise your SEO action plan and strategy.
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Good content is the most crucial factor for success with or without SEO.
Before ending this article, I want to let you know that SEO cannot help you if you don’t have good content. If you try to Search Engine to optimize a website that does not have good content, then your chances of succeeding (that too in the long term) are minimum. At the same time, a website with excellent content can do well with or without SEO. Good content will get you natural links that will give you high rankings and traffic.
If you try to buy these links or get them the easy way, you may have temporary success, but then you will have to see your website disappearing from the top pages after the very next Google update. Search Engine Optimization will just give the site an extra boost.