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Website Strategy

The Ultimate Guide To Website Marketing
For Small Businesses

Website Strategy

Your website is your best marketing tool. Even if you usually rely on customer referrals, a site with great visuals and valuable content can set you apart and increase your sales volume.

Plus, customer buying habits are rapidly changing in the current business environment.

You have to know which keyword your customers are searching for right now and also make sure that these people reach your website for that keyword.

Through this article, we would try to make you aware on how to bring more traffic to your website. There is no expensive software, no marketing mumbo-jumbo, and no confusing techniques. Just free tools, simple strategies and clear examples can get a lot more visitors to your website and boost your bottom line.

What Is Website Marketing?

Website marketing means promoting a business website to bring in more potential audiences. These audiences should be people who are likely to purchase the business’s services or products. More visitors mean increased business and professional opportunities to try to convince potential clients to purchase.

Website marketing usually means getting on the initial page of Google SERP.

You can get on the 1st page of SERP by:

  1. Putting awesome and unique content on your website
  2. Using tricks and tips to get search engines like Google to find you better
  3. Social media posts

What Is Website Marketing

The marketing website has the following aspects:

One sales page where visitors can lists reviews, book services and, features and benefits

  • An online store (optional)
  • One blog that promotes your product and builds authority
  • One social media plugin that audience can utilize to share your post
  • Links to the social media content pages
  • One about us page that shows the credibility of your brand
  • Supporting visuals that show clearly what you offer and inspire motions
  • Various testimonials and Case studies
  • Free downloads like white paper or an eBook in exchange for email address
  • Mobile optimization

What Is The Definition Of Website Marketing Strategy?

The website marketing strategy is an idea or map to reach a target based on what your site is already doing great and also to check and see what it’s lacking. Let’s say the audience who do visit your website usually book a free meeting or consultation. But, you don’t have that many traffic or viewers, to begin with. Now, your website marketing strategy needs to be focused on getting more and more people to your site in the first place.

Website Marketing Strategy

A website marketing strategy can include:

  • Optimizing the website for Google search engines, so maximum people find you.
  • Publishing blog posts
  • Running a contest or giveaway
  • Promoting your site on social media and in your email and newsletter
  • Provide downloadable educational resources like eBooks
  • White papers, and ultimate guides
  • Offer downloadable sales resources like posters and brochures.
  • Offer a life or recorded webinar or sales demo.
  • Advertise on all (if possible)social media platforms majorly Instagram or Facebook ads and retarget people who have already visited your site.

Develop a formal content marketing strategy for your website marketing strategy. This is excellent if you need to present it as part of your brand’s enhancement plan to potential angel investors also if you want to share it with your employees and business partners.

What Are Some Of The Best Online Marketing Strategies That Work?

The perfect online marketing is content marketing, which means creating and sharing online content such as videos, blog posts, and infographics.

Content marketing is excellent online marketing because it is a tried and tested tactic that establishes you as both an innovative thinker in your field and introduces possible new customers to your service or product.

Creative thinkers often have their content shared on the web, which means that your company gets more potential exposure to new potential clients.

You can customize your infographics list and deliver tips based on your potential and place it on Pinterest or your blog. Even ask other guest posters or social media pages that are friendly with your sites to post it.

The most results-oriented online marketing strategy is creating content that addresses your potential clients’ niche needs.

This unique strategy goes beyond just getting the targeted audience to your website, but it also makes sure that they engage with your site via valuable, highly relevant content.

How Can One Start Marketing One’s Website With No Experience?

As we just now know, the key to website marketing is useful content that potential customers will want to read and share. It would also help a lot if you also had a plan to reach people beyond your existing audience. That means no emailing your newsletter subscribers, again and again, no relentless posting on your social media accounts. So, you need to know what content to create and how to get it in front of more people, which is why you need a website marketing strategy.

How can we build ‘website marketing strategy’?

  • You need to understand out who are your buyers
  • Identify what’s working on your site, and what is not working
  • Choose targets and what elements you’ll need to achieve them
  • Make campaigns that you need to meet your targets
  • Writing unique and new blog posts based on what your potential customers are searching for on Google would help bring in new clients.

The next section shows you how you do just that.

How To Create Content That Is Interesting For The Customers To Read?

To create content that your customers want, you need to:

  1. Research what keywords your customers are inputting when they’re using Google.
  2. Your website should show up first on Google when that keyword is searched.

To achieve this, you need to know 1st who you want to sell to and what their query is? Plus, how that relates to your website and business.

Here is a checklist that summarizes this all. You can always edit this checklist and change it according to your priorities:

The checklist for content marketing:

Point no 1: Is the content findable: For this your need to have the following aspect in your content:

  • H1 tag
  • H2 tag, at least 2 minimum
  • Metadata which should include the title, description and also the keyword
  • Links that relate to related content
  • Alt tags for all the images

Point no2: Is the content readable: You should make sure that he content is easily readable by the audience, for this you should have:

  • Inverted pyramid style writing
  • Chunking
  • Bullet point
  • Numbered lists
  • Style guide requirement

Point no3: Is the content understandable: The content should be understandable to the audience, for this the following points should be focused on:

  • Appropriate visual and video content
  • The user persona needs to be focused
  • Context
  • The audience reading level should be taken into account
  • Old ideas modified in new way

Point no 4: Actionable: does the content create the urge to act for the user:

  • Call to action opportunity should be there
  • Comment section must be there
  • Share option should be included
  • Related content’s link
  • Summary of these action

Point no 5: Sharable: We should make sure that the content provokes the user to share the content:

  • Should provoke emotional response
  • Reader should have a reason to share
  • Ask to share
  • Should be easy to share
  • Should be personalized

Understanding Who Is Your Audience?

1st, you should do the groundwork and find what sort of people you want to bring to your site or business page because you don’t want all your hard work to be used into bringing in an audience who won’t purchase or take what you’re giving or offering.

This can be easily analyzed by some simple options:

Google analytics: is a free but amazing tool that lets you explore and see:

  • location of your visitors
  • How did they reach to your site
  • Which is the content that is most liked by the audience

For example, in the Google analytic report you can find where your site traffic is coming from (even what countries or states) and what their mother language is?

Search in online forums and groups

Research and devote some time in the forums and groups that your customers frequently visit. Listen in on their chats and discussions to understand their query and problems. Identify and Jot down any issues you see over and over, as well as any words or phrases you see repeated.

Here are some places to start:

  • Facebook groups
  • LinkedIn groups
  • Reddit
  • Quora
  • Twitter
  • Angie’s List
  • Google Business reviews
  • Amazon reviews

Have conversations with your customer and ask them:

When you’ve launched your business, you can always poll potential customers.

Here are some methods for doing so:

  • Use the email list to send one survey – You can make one for free using Google Forms. And you can post the poll in any of the social media groups your customers visit.
  • Ask your loyal customers for a short phone call – You may have to pay them for their time but it is worth the investment. You can also ask your friends and connections on social platforms, or ask them to introduce you to mutual friends who might be useful as well.
  • Add a pop-up poll on your site – Ask questions like, “did you didn’t find what you were looking for?” We are surveying this site, and you can give us some valuable insights on what our website and other pages are missing.If you’d like to get deeper into who your potential clients are so you can make better business decisions about how to market your products, then creating user personas is a good idea.User personas should represent your customers. They must have an instruction like include information like:
    • Goals
    • Pain points (problems)
    • Behavior
    • Demographics

Optimize Your Website To Appear On Google’s SERPs First Page

When you have a list of keywords, your customers search for most frequently. Many of these keywords, you may already be ranking in the SERPS. And some you won’t. To find out which are not ranking for, you need to Google these keywords yourself. Make sure you use Incognito mode in Google, so your personal search history doesn’t influence the options.

  • Divide the keywords into two lists:
  • Keywords you already rank for and need to optimize
  • Keywords you don’t rank for you need to write new content

Ranking higher for existing keywords

Here are few easy to add keywords so that Google will recognize your site:

Always utilize the keyword in the title and the Meta description.

It is the description and title, and you see on Google. On your website, the Yoast is a WordPress plugin that helps you do this.

  • Please don’t make your Meta and title long, or they get cut off.
  • Two or more headings on the web page should have the keyword presence
  • The URL of the site should have the primary keyword.
  • For example, the target keyword for this post is “Marketing tools,” and the URL is: timespost.com/blog/marketing-tools
  • Other than primary domain this should be used
  • Include links to news sites or well-known industry in your content.
  • Always include links to other pages on your website.
  • The images alt text and descriptions contain the targeted keyword.
  • Don’t create multiple pages covering the same topics and with the corresponding keywords. This would split your traffic in half and pull both pages down in Google.

Concluding thoughts to Website marketing:

Website marketing is all about developing content that your customers want and need and then working towards it to make sure as many potential clients hear about our content over time, continuously.

The strategies that have been listed above won’t result in overnight success. It is not some magic, and you need to put in the time to review and research your audience’s pressure points and create content that addresses those points in a highly useful, in-depth, and unique way optimized for Google search.

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